This initial part of the Digital marketing and social media course is all about working out what your group wants and needs, setting your objectives and defining your target audience.
It’s really important to have a clear set of goals to work towards, that way you can make a plan and get the most out of digital marketing.
Having a great marketing strategy doesn’t need to be complicated, nor does it need a marketing professional. Get up to speed with some quick tips, this resource is about marketing in general, but all these tips apply to digital marketing too.
Once you’ve got some ideas and thoughts, put this into order by using the Sported marketing plan template. The questions will prompt you to consider different elements of your marketing strategy and pave the way to understanding what you need to work on.
Download the template and update it as you work through this digital marketing unit.
Social media is a hungry beast, always wanting more content. Ensure you don’t’ get overwhelmed with the need to post new content and plan when you’ll post new material.
There are many options and tools for creating and managing a social media calendar, this resource has a run down of some popular options.
The more information you include in your profile, the more traction you’re likely to get,
Consider how to make best use of hashtags, these are how the algorithms will point people to your posts.
Take a look at this TikTok resource for more on hashtags.
Who is in charge of your “brand”? How will you ensure that posts set the right tone and are showing off your group in the best way?
Do you have a team who will be uploading content or are you planning to do it all yourself?
There are tools to manage multiple platforms (hootsuite, buffer etc) and also track success and help with scheduling posts.
For a simpler option, use a calendar to organise your posts.
What key supporters or partners do you already have who you can ask to retweet or share your posts?
Linking up with other people can be a win-win and really help increase your following.
Your lovely pics and videos will increase engagement and draw in likes and followers.
Do ensure you have a robust policy on photography consent.
The Resource Centre has advice on what your policy should include.
This resource on using Canva might be helpful.
When taking photos of children, this advice from the NSPCC is a good place to start.
