Storytelling for transformative fundraising

Join author Jacqueline Crooks for this interactive, practical session for groups working with women and girls.

As well as being a consultant with many years’ experience of supporting community groups and charities with fundraising, Jacqueline's debut novel, Fire Rush, was shortlisted for the 2023 Women's Prize for Fiction.

Yellow event graphic text reads "Storytelling for Transformative Fundraising: For groups working with W&G "

1. Introduction: The Power of Stories Matter

The role of storytelling in fundraising for organisations supporting vulnerable women and girls
Heroes, Journeys, Destinations and Impact Framework

2. Heroes: Identifying the Heart of Your Story

Defining the hero, the leading characters and the challenges
Shifting the narrative: empowered individuals
Ethical storytelling
Telling the story of your organisation

3. Journeys: Capturing the Transformation

Mapping the hero’s journey: the challenges, turning points and growth
Highlighting the role of your organisation as a guide or facilitator
Case studies: compelling journeys that develop powerful case studies

4. Destinations: Showing What’s Possible

Outcomes: journey’s end
Personal transformations and community impact
Linking your organisation’s vision to the journeys of the people you support
Refining your outcomes

5. Inspiring Donors to Be Part of the Story

Emotional impact demonstrating the tangible and emotional impact of donor support
Balancing data with emotion to create a lasting impression
Framing donors as part of the hero’s journey and role can they play

6. Bringing the Framework to Life

Practical exercise using a hero’s story from your organisation
Guided activity: crafting the hero’s journey, destination and impact using the framework
Sharing drafts and peer feedback to refine storytelling

7. Applying the Framework Across Fundraising

Adapting the heroes, journeys, destinations, and impact concept for:
- Funding proposals
- Social media campaigns
- Donor presentations and events

8. Closing: Takeaways and Next Steps

Recap of the key concepts
Final Q&A and encouragement to embrace the power of stories

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