Assignment Brief: Create a Social Media Strategy for Your Organisation

1. Introduction

For this assignment, you are invited to develop a simple and practical social media strategy for your organisation, team, volunteer group, or a fictional organisation if that feels easier. The aim is to help you think about how social media can support your organisation’s aims and how to plan communication that is clear, purposeful, and meaningful.

You do not need to be a marketing expert to complete this task. The focus is on understanding your organisation and explaining your ideas clearly.

2. Task

Create a written social media strategy (around 1,500–2,000 words) that outlines how your organisation could use social media in a thoughtful and effective way.

Your strategy should include the following sections:

A. Organisation Overview

• A short description of your organisation: what it does, who it supports, and what makes it unique.

• A brief outline of how the organisation currently uses social media (if at all) and any challenges or opportunities you notice.

B. Goals and Objectives

• What you hope social media will help the organisation achieve (e.g., raising awareness, reaching new members, celebrating achievements, sharing information).

• Create 2–4 simple, clear objectives that are realistic and measurable.

C. Audience Research

• Who you want to reach (e.g., community members, participants, donors, volunteers).

• What these audiences need or might be looking for when engaging with your organisation online.

D. Platform Selection

• Which social media platforms you think would suit your organisation best.

• A short explanation of why these platforms are good choices based on your audience and goals.

E. Content Strategy

• Suggested types of content you might share (e.g., updates, stories, educational posts, photos from events, volunteer spotlights).

• The tone and style you feel the organisation should use.

• A sample one-week content plan with example posts and formats.

F. Engagement and Community Interaction

• How the organisation can connect with its audience in a friendly and respectful way.

• How comments, questions, and concerns could be handled to maintain a positive community atmosphere.

G. Measurement and Reflection

• What indicators you could use to see whether your social media activity is working (e.g., likes, shares, comments, website clicks, number of enquiries).

• How you would reflect on results and decide what to adjust or improve.

H. Ethical and Practical Considerations

• Points to keep in mind around privacy, permissions, accessibility, and representing the organisation responsibly.

• Any simple guidelines you feel would help volunteers post safely and confidently.

3. Format and Presentation

Your strategy should:

• Be easy to read with clear headings.

• Use friendly, accessible language.

• Include tables, examples, or visuals if they help you explain your ideas.

• Reference any sources you use in a consistent style (only if relevant).

4. What Will Be Considered in the Marking

• How clearly you explain your ideas

• How well your strategy fits the needs of your chosen organisation

• Thoughtfulness and reasoning behind your decisions

• Clarity, structure, and presentation

• Use of examples to support your thinking